Virat Kohli has topped the list of the most valuable celebrity brand in the country for the second year in a row, with an 18% increase in his brand value at $170.8 million in 2018. The cricketer endorsed 24 brands as of November 2018. He is followed by Deepika Padukone with a valuation of $102.5 million. She endorsed 21 brands as of November 2018.
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