How SP-BSP battled BJP blitz by going minimalist

Both on equal footing, SP and BSP ran a minimalist poll campaign. SP didn’t release even a single advertisement on social media this time, unlike full-fledged campaigns with ‘Mann Se Hain Mulayam’ and ‘Ummeed Ki Cycle’ taglines earlier. The campaign remained low-key, the only exception being around 20 joint rallies addressed by Mayawati, Akhilesh and RLD chief Ajit Singh.

from Times of India http://bit.ly/2LTE0Ij